If you’ve been on TikTok or Instagram lately, you’ve probably seen it: diamond-cut chocolate bars oozing with pistachio cream, crunchy kataifi pastry, and sometimes tahini or rose. Dubbed “Dubai chocolate”, this viral treat is the latest food obsession — and it’s putting pistachios in the spotlight worldwide. But if you’re gluten-free, there’s one big question: Can you actually enjoy this trend safely?
What Is “Dubai Chocolate”?
Dubai-style chocolate typically features:
- Creamy pistachio filling
- Crispy kunafa (kataifi) pastry threads
- Layers of milk or dark chocolate
- Sometimes: tahini, white chocolate, or even edible gold
It’s rich, crunchy, and absolutely eye-catching — no wonder it went viral.
The trend began with high-end chocolate shops in Dubai, most notably Fix Dessert Chocolatier, and quickly exploded on social media. Lindt even launched a “Pistachio Kunafa” chocolate bar, and viral videos helped pistachio demand spike around the world.

But here’s the catch:
Most viral Dubai-style treats aren’t gluten-free. The kunafa (kataifi) pastry is traditionally made from wheat flour, and some chocolate fillings include barley malt. If you’re celiac or gluten-intolerant, here’s a breakdown of popular items in the MENA region — and why they’re not safe.
Gluten-Containing Items in the MENA Region
- 🚫 Lindt’s Pistachio Kunafa bar contains both wheat and barley, making it unsafe for people with celiac or gluten intolerance.
- 🚫 Fix Dessert Chocolatier’s “Can’t Get Knafeh of It” Dubai chocolate bar includes crispy kataifi (shredded phyllo dough) made from wheat, plus pistachio cream and tahini — a no-go for gluten-free diets.
- 🚫 Shake Shack’s Dubai Chocolate Pistachio Shake is made with pistachio frozen custard, dark chocolate shell, chopped pistachios, and toasted kataifi — clearly states it contains wheat/gluten in their allergen PDF.
- 🚫 Copycat desserts and restaurant items across the region (e.g., pistachio croissants, donuts, cakes) often mimic the kataifi-and-pistachio combo — unless they explicitly swap the kataifi for gluten-free alternatives, they’re likely unsafe.
How to Enjoy the Trend — Gluten-Free!
Want a gluten-free version of the Dubai Chocolate bar? Try using certified GF chocolate, pistachio butter, and puffed rice or cornflakes for crunch. Add tahini or rosewater for a Middle Eastern twist.
🛒 Gluten-Free Pistachio Products to Try
- Pistachio gelato at artisan shops (confirm ingredients). Several places in Doha (Mylk, Cloud & Co.) and Beirut (Oh My Gelato!) serve gluten-free pistachio ice cream.
- Homemade pistachio brownies or truffles using GF flour blends


Final Thoughts
The Dubai chocolate trend is beautiful, indulgent, and here to stay. While the original versions are off-limits for celiacs, the flavor combo — pistachio, chocolate, a hint of crunch — is absolutely doable in gluten-free form. So go ahead: get inspired, get creative, and enjoy the viral buzz on your own terms — safely.
Did you know? We have a Dubai guide. It includes grocery tips, safe restaurants, airport options, and a Google map!
🌍 Know a gluten-free friendly shop offering their version of Dubai chocolate? Tag us on Instagram @glutenfree.qa — we’d love to share!